where dreams take shape

Time should

move.

Novelties
Events

Private previews

Discover what comes next.

Exclusive gatherings

Time is more meaningful when shared.

Watch & Art

Where watchmaking meets culture.

Bespoke

Made to be

Unique.

Your vision.

Our savoir-faire.

One unique creation.

Every custom SARCAR timepiece begins with a personal vision. From the first sketch to the choice of materials, colours and precious stones, we transform your inspiration into a singular creation, made exclusively for you.

Archive

A Dream to be Lived.

Time leaves traces.

Discover the creations that have shaped Sarcar through time. From bold designs to precious details, each piece in our collections carries a fragment of our story revealing decades of imagination, craftsmanship and an enduring desire to make time extraordinary.

Reveal
Legacy

The Beginning

The Maison.

Sarcar is founded in Geneva, beginning an independent journey in watchmaking and laying the foundations of the Maison.

1957

Precious Watchmaking

The First 18K Gold Collection.
Sarcar introduces its first collection of 18-carat gold watches, marking a decisive move towards precious watchmaking.

1976

Imagination in Motion

The Magic Moon.
Magic Moon brings jewellery to life, transforming diamonds and precious elements into a kinetic expression of time.

1991

Beyond Convention

Creator of Dreams.
Moving diamonds, unexpected mechanisms and extraordinary creations turn watchmaking into a field for imagination.

Today
1948

A New Chapter

The Niton Acquisition.
Sarcar acquires Manufacture des Montres Niton, opening a new chapter in the Maison’s watchmaking development.

1965

A New Direction

Choosing the Exceptional.
Sarcar chooses exclusivity, turning towards precious materials, limited production and increasingly individual creations.

1985

Made Personal

The Bespoke Spirit.
Sarcar embraces tailor-made watchmaking, combining fine movements, precious materials and the individual desires of its clients.

90s - 00s

The Story Continues

Reconnecting the Story.
Sarcar reconnects with the creative freedom that shaped its most remarkable creations, imagining a new generation of exceptional watches.

Boutiques

      Own your

      Dream

      Join the

      dream.

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